Social Media-Based Educational Campaigns: Public Relations Strategies for Strengthening Institutional Image
Keywords:
Public Relations, Social Media Communication, Educational Campaigns, Digital Communication, Institutional Image, Public EngagementAbstract
The development of digital communication has transformed how institutions interact with the public through social media platforms. However, many institutions still face challenges in utilizing social media strategically to build a positive institutional image while delivering educational messages to society. The lack of structured communication strategies often reduces the effectiveness of public engagement and educational campaigns in digital environments.
This study addressed these challenges by examining how Public Relations activities utilized social media as a strategic medium for educational communication and institutional image building. The research contributed to understanding the integration of digital media communication and educational campaigns in strengthening institutional credibility in the public sphere.
A qualitative descriptive approach was employed to explore the role of Public Relations in managing social media communication. Data were collected through observation of social media content, documentation analysis, and examination of digital communication activities conducted by institutional Public Relations teams.
The findings showed that social media was utilized as a strategic communication platform to disseminate educational information and social campaigns. Public Relations consistently managed structured content that emphasized educational messages, public awareness, and institutional values. Educational campaigns related to public health issues encouraged public engagement and improved awareness of credible information. Interactive communication with audiences strengthened trust and reinforced institutional reputation in digital spaces.
In conclusion, the strategic use of social media by Public Relations played an important role in supporting educational communication and strengthening institutional image in the digital era.
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Copyright (c) 2026 Saepudin Sadeli, Surya Adi Syahputra, Muhammad Yusuf Aslami S
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